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International Destination Marketing (IDM) was established in October of 2003 by Dick Burkemper and Tom Pelizzaro. The primary
objective of IDM is to help support and guide foreign based Tour Suppliers with
their marketing and sales strategies as it relates to Tour Operators in North
America. IDM's knowledge in the industry comes from working at two very high
level Tour Operators. The following are some highlights of the features and
benefits of IDM services:
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IDM has 42 Years of combined Experience in the high end travel business.
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IDM understands the needs and wants of the Tour Operator because that is the
side of the business they come from.. In other words " they walked in the Tour
Operator's shoes".
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IDM knows all of the major Tour Operators and their Executive Staff.
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IDM knows the planning and buying cycles of each specific Tour Operator
Segment.
The U.S. and Canada are huge countries and are better served by someone living
in the U.S. IDM will make multiple and consistent sales visits to top clients
and prospects.
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IDM has the true feel and understanding of what is happening economically,
socially and politically in North America. All of these factors create the
business environment for the present and the future.
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IDM understands the language and culture of North America. They can read
between the lines and are more in tune to the true needs of the client.
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IDM understands what to sell and how to sell it to each Tour Operator Segment.
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IDM provides an economical savings for travel cost considering all travel
expenses are divided amongst international clients.
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IDM will proof promotional material and Policy letters to be sure they are
positioned correctly, and the language is properly written.
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IDM will assist in the Sales and Marketing strategic planning.
It is very difficult for a foreign based Tour Supplier to truly understand the
North American market, regardless of how long they have been selling their products in North America. The business environment has changed since 9/11/2001 and continues to
evolve.
For more information on IDM services please contact us at info@InternationalDestinationMarketing.com
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